"PARDON MY FRENCH"
It is a collective of four French DJs composed of DJ SNAKE, TCHAMI, Mercer and MALAA created in 2015. The goal of this collective is to promote electronic music in the world, but also to bring together French artists to share their passion for music.
Pardon My French, this is a concept we created with our team, which is to promote French electronic music around the world, without real headache , without format, without code, just really in order to please and make the audience smack.
They came from the same area in Paris, and have always made music together. It was true that they all had solo careers, but Pardon My French was really the opportunity to meet on a common project.
HENCE, PARDON MY FRENCH WAS BORN.
In 2016, the members of this collective decided to create their brand of clothing. Pardon My French products are marketed on the official online store.
The brand has punctually ephemeral shops, during an event of one or more artists, lasting a day or two days, worldwide. In Paris, DJ Snake opens the first boutique, located on the Quai de la Mégisserie, on the weekend of July 22 and 23, 2017. A second boutique, opened on February 23, 2018 at the Léon Beaubourg space, to present the new collection spring-summer 2018. On February 24, the Levi's, Puma, Supreme brands joins forces with this brand for a limited collection.